E-commerce Represents New Play for Local Publishers
Local news publishers have always been in the business of enabling transactions on behalf of advertisers. It started with preprints in the newspaper, then digital preprints, and then coupons on news...
View ArticleSocial Commerce – what we can learn from Kobo, aNobii and Foursquare
Earlier this week PaidContent wrote about social reading site aNobii (means bookworm in Latin). The goal of aNobii, according to CEO Matteo Berlucchi is “… to create a social commerce platform that...
View ArticleFour digital strategies publishers should pursue in 2012
It’s that time of the year. The time for top ten lists and predictions about the future. I’ll settle for four digital tips to help guide publishers’ digital strategies for 2012. One for each category:...
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